During 1906 Shute & Merchant ran an advertising campaign that used scenic postcards.
Many of these images of the Cape Ann area were photos used in some of the published
view books about Gloucester, and all the images were available as regular postcards
the Shute & Merchant series included at least 26 different scenes.
Shute & Merchant was encouraging people to try their new line of fish products in glass tumblers.
These same items were shown in a series of print ads in the Youth's Companion Magazine around that same time.